Design
Websites, Landing Pages & Apps
Brief:
Designing an app for a new eCommerce clothing brand targeting trendy men and women aged 18 to 25. These individuals are early in their careers and looking for an affordable solution for business casual clothing to wear to their jobs in urban areas. They are fashion-forward and conscious of trends. They dress for the jobs they want without appearing overdressed.
Approach:
I really wanted Modura to be sophisticated, cold and detached, sharp and a little quirky.
Process:
Developing a logo was fun yet very challenging. Logo design isn’t something I have a background in, so this was mostly instinctual.
The top 2 logo designs for different devices (desktop, tablet, mobile):
Style tile:
There needed to be a balance between the emphasis I wanted to place on the images, which are displayed in portrait mode that take up much of the screen, and the inclusion of necessary elements for the shopper, with large enough touch points, while also maintaining the sparse feel I originally envisioned for the app’s style.
Result:
After multiple rounds of iteration, I delivered a mobile app design that’s fashionable and bold, unique and sharp, cold yet user-friendly and functional.
Brief:
A mobile app that brings food lovers together to share photos of their best meals and the stories behind them.
Approach:
A design that’s bold and fun, one that shows off the vibrancy, diversity, and creative beauty of food. I envisioned the app as a mix between Pinterest, Instagram, and dating apps. Food is at the heart of this experience and users might not be able to gobble it down in person, but the app would offer the next best thing: a feast for the eyes.
With that in mind, it was important for the images to take center stage and really pop. I wanted users to stare at that double-scoop ice cream for five minutes straight, wondering exactly what it tastes like.
Process:
After testing some colors, I found that even the best ones competed with the images for user attention. So, I created two mockups in Figma: one white and one black. The white version was nice… safe. But every time my eyes landed on it, I could almost hear Miranda Priestly saying, “White? For an app? Groundbreaking.”
I loved the black version, but I wanted to avoid a design where the user would ever notice color was absent. It still needed to feel vibrant, youthful, and bold. Adding playfully thick white borders and a general roundedness to everything kept the design fun, while the right icon and fonts tied everything together.
Result:
Brief:
A landing page and mobile app sign in/sign up page for Wayfarer, a place for travellers to discover new locations to visit around the world.
Approach:
I imagined something light, airy, Grecian and fun with pops of color.
Process:
Style Tile:
Result:
Mobile app:
Brief:
A desktop and mobile site for Typewritr, a distraction-free laptop for professional writers. Brand colors are yellow (#FAFA00.), grey, and black.
Approach:
This particular shade of yellow can both dominate and cheapen a design very easily. I wanted something tasteful, clean, intriguing and inviting. Incorporating this yellow was a balancing act.
Process:
Assets provided:
Result:
Brief:
Website redesign for a small business.
Approach:
I really wanted the site to feel fresh, welcoming and professional. The site should convey the necessary information without feeling cluttered. It was also important to emphasize the fact that this professional has over 30 years of experience.
Result:
Free estimate page:
Mobile design:
